Scope and intent of OPD

The OPD model is the only model available globally that links directly business strategy and staff behaviour. The intent of OPD is improved leadership performance resulting in improved team performance and hence increased outputs and improved results.

The OPD Complete Manager® is a scientific model of how daily actions of staff are precisely aligned and integrated with business strategy. The OPD web based systems are a proven toolbox of business processes that enable team leaders to enact the model.

The model plus systems form The OPD Complete Manager® leadership solution that improves profits through a strategic partnership with your business or any specific business unit.

Insight into the OPD model of organisation, culture and leadership

  • The goal <=> action principle establishes that for every goal there are ideal behaviours that must be enacted if the goal is to be achieved. Sport is the perfect example.
  • Every role or job in a business is dominated by outputs/goals derived from the strategy.
  • It follows that in every role in every business there are ideal behaviours that must be enacted if the output is to be achieved (if each outputs in each role is achieved then the firm achieves the overall strategic aim or purpose). These ideal behaviours derived from the outputs are called in the OPD model 'goal focused behaviour'.
  • If the organisation increases the volume or intensity of goal focused behaviour then results must improve.
  • Because OPD is typically applied across the whole business, it has the impact of opening the gap between total sales and total costs.
  • In a well managed business applying the OPD system would typically improve both volume and quality of 'goal focused behaviour' by 8-10%. In a weakly managed business by 16-18%.
    Overall goal focused gain of 8%% changeResult
    Direct costs70-2.0%69.6
    Gross margin30 32.8
    Profit (EBIT)10 13.0

  • OPD has researched the link between increased goal focused behaviour and the results (usually financial outputs). Typically we find that for every 1% improvement in goal focused behaviour results in 0.3% increase in sales, a 0.25 decrease in controllable direct costs, and a 0.1% decrease in overheads. In a well managed business where the gain in goal focused effort is only 8%, OPD would typically increase profits by 33%.

    OPD facilitates increased professionalism throughout the organisation

  • The people who fill the roles in the organisation need to act out the ideals regardless of how they may feel - exactly as a sports person must act out the ideals in sport regardless as to how they feel on the day. The self-discipline of the sports person is measured in what is called their 'professionalism', that is their willingness to act in a highly self-disciplined manner and do what is needed in the sport not act as they may feel.
  • A key aspect of culture in the OPD model describes the crucial quality of 'professionalism', that is the willingness of the people to act as needed and not merely on how they may 'feel' on the day.
  • Leadership performance in OPD is then the extent the leadership make clear the company wide system of ideals and then gain the commitment of the staff to act out those ideals.


    To assess OPD

  • Could human performance in your business improve 10%?
  • If human performance did improve 10% would sales increase by 3.0%, direct costs reduce by 2.5%, and overheads reduce by 1%?
  • If your instincts suggest this to be very feasible, then OPD could increase your profits by 40%.
  • Contact us today to arrange a no-obligation payback and feasibility audit.

    More information ...
    [Overview of OPD] [Globally the first model of the link between human behaviour and organisation strategy and outputs] [People make a difference] [Management as part of social science] [OPD Benefits] [OPD processes and tools] [Full coaching and support]
    [Some consequences and differences of the OPD model from current accepted views]
    [Index of OPD Articles] [References and testimonials] [OPD People]