| A permanent increase in the profit to sales ratio. |
| Ensures rapid recovery from difficult trading conditions. |
| Increases effectiveness of working both "in" and "on" the business. |
| Increased staff satisfaction. |
| Results in the business being easier to lead and manage. |
| Increases customer satisfaction and develops long term competitive advantage. |
| OPD stays involved supporting client payback. |
| Price fixed for five years. |
| Deepens leadership bench. |
| Achieves results beyond that available from any other system. |
| Precisely tailored to the needs of each business or business unit. |
| Involves minimum administration. |
